AT ELECTRIC DAISY CARNIVAL
The #LoveWins heart was part of Smirnoff’s 2017 EDC activation. Attendees could interact with the lit, aluminum heart using 4 separate stations outfitted with capacitive sensors. As people touched the sensors, LED patterns become more complex, additional instruments are added into the background track, and even the architectural site lighting can be changed.
All design, fabrication, engineering drawings, structural stamping, and interactivity software development were completed in 3 weeks. The centerpiece was a commissioned component of the production created by New Creatures.