AT ELECTRIC DAISY CARNIVAL
The #LoveWins heart was part of Smirnoff’s 2017 EDC activation. Attendees could interact with the lit, aluminum heart using 4 separate stations outfitted with capacitive sensors. As people touched the sensors, LED patterns become more complex, additional instruments are added into the background track, and even the architectural site lighting can be changed.
All design, fabrication, engineering drawings, structural stamping, and interactivity software development were completed in 3 weeks. The centerpiece was a commissioned component of the production created by New Creatures.
PART OF THE DORITOS E3 #MIXARCADE, 2016
For the launch of new Doritos MIX product line, Sheet Metal Alchemist was commissioned by New Creatures to create 2 original centerpieces for the Doritos #MIXARCADE. The #MIXARCADE experience consisted of a 6 story tall arcade game / performance stage with a classic video game lounge.
Within the classic video game lounge, Sheet Metal Alchemist designed and fabricated an 8-bit inspired DJ booth to anchor one end of the space. The lighting on the DJ booth could be adjusted on the fly, wirelessly using custom iPad control software.
In addition to the DJ Booth, Sheet Metal Alchemist designed, fabricated, programmed, and installed the Mix-A-Tron: a multi-player whack-a-mole game with a trivia element. At the Mix-A-Tron, players used custom made smart mallets to hit moles which answered on screen trivia questions.
The Mix-A-Tron was completed in a total of 5.5 weeks from concept to delivery while the DJ booth was completed in 1.5 weeks.
PART OF THE GE BBQ RESEARCH CENTER
The GE BBQ Research Center was envisioned by New Creatures as a way to bring the complex concepts to an approachable level at SXSW 2015. Sheet Metal Alchemist was hired to design, fabricate, and run several pieces for the event. The centerpiece of the commission was a 12' tall "Super Smoker" which used temperature, humidity, and smoke velocity sensors to give the pitmaster information on the smoking process. The technology in the Super Smoker is an analog to the Industrial Internet sensors which GE uses every day on its large scale power generation and rail monitoring equipment.
Although the initial investment in GE's Super Smoker was for SXSW in 2015, the piece was built for permanent touring. Since SXSW, it has appeared at internal company events, a college recruiting tour, and at Super Bowl 50 where it was also featured in a commercial.
CREATED FOR THE UC BERKELEY CANNONEERS, 2016
For the annual "Big Game" in California - UC Berkeley vs. Stanford, the UC Berkeley Cannoneers approached Sheet Metal Alchemist to produce a 11' tall, propane powered, flaming rally torch for their annual pep rally bonfire.
The torch was designed to fit into the style of the UC Berkeley college campus. Although for cost and fire safety, the torch was made from steel, it was finished with a specialized patina combination that made the torch appear to be an aged, bronze structure.
The torch was made using the typical Sheet Metal Alchemist toolkit, using metal cutting lasers combined with CNC press brakes for accurate trim and cone forming, and traditional metal techniques to form the round sections near the top of the torch.
PART OF GE'S BBQ RESEARCH CENTER
The EEG Dinner party was commissioned by New Creatures as part of GE's BBQ Research Center: A SXSW 2015 activation. The EEG Dinner Party was conceived as a way to bring GE's Neuroscience Research to a level which would be understandable and interesting to consumers.
Sheet Metal Alchemist designed, fabricated, and presented the EEG Dinner Party. The EEG Dinner Party used consumer grade EEG headsets to determine a participant's "BBQ Tasting Index" - a way to determine how sensitive a person is to various flavors inherent to BBQ.
Upon wearing the headset, users begin eating BBQ, and a live readout of their brainwaves are displayed on screen with custom software. The experience is enjoyed in a communal format. In addition to the raw brainwave information seen coming from each person, correlations between others at the table can also be seen.
Grammy Award nominated country music singer Cam sought an intimate and flexible stage design for her 2017-2018 tour. Playing off the aesthetic in her videos, Sheet Metal Alchemist designed and created LED clouds that attach to stage truss in multiple configurations. The LEDs can be pre-programmed or manually controlled by the lighting technician on site.
FOR GENENTECH RESPIRATORY SCIENCE
John Edmark's Helicone is a scale up of a marketed toy made by Stanford professor John Edmark. The scale up of this piece was commissioned by GIANT Agency for as a centerpiece for Genentech's respiratory division at various medical exhibitions.
The piece tells the story of drug discovery through kinetic art. The piece mechanically, and automatically transforms between a rotating "alveoli" structure and a DNA helix. The transformation happens by transferring angular momentum through the stack of acrylic fins. The transformation takes place over 10-15 seconds.
During this transformation, there is a moment where an onlooker has an "a-ha!" moment - an analog to how researchers experience a new breakthrough in research.
"EAT YOUR SCIENCE" TOUR PIECES
Sheet Metal Alchemist was commissioned by Alton Brown to build several interactive stage pieces for his ~40 stop 2016 "Eat Your Science" Tour. The pieces centered on various ways of popping popcorn.
The largest and most notable piece - the #astropop - is a 15' tall Saturn V replica rocket which doubles as the world's largest air popcorn popper. Sheet Metal Alchemist performed the engineering design, fabrication, and delivery of the project for the tour. This commission pops the equivalent of 10 popcorn maker's worth of popcorn in ~2.5 minutes, then uses high pressure air to shoot the popcorn over the crowd.
A goldfinger style laser table was designed and fabricated to not only pop popcorn, but also use a focused cutting beam to theatrically destroy food. A snapchat story of the laser, later posted to facebook gathered over 700K views and 10K shares in under 1 week.
Lastly, a HERF cannon was constructed to transform a typical microwave into a focused cannon capable of popping popcorn at a distance.
A 5' DIAMETER WALL MOUNTED SPIROGRAPH
Pinterest approached Sheet Metal Alchemist with a request to build a community oriented public fixture in their newly acquired building at 651 Brannan St., San Francisco.
Pinterest is a community based on sharing impressions with other users. Users "share their mark" with Pinterest, and others gain inspiration from these ideas. In a similar fashion, Pinterest wanted a piece where visitors to their building could leave their mark on Pinterest in a very direct, physical sense. A Spirograph - an immediately recognizable symbol of play and interactivity was chosen.
Sheet Metal Alchemist was responsible for the engineering, design, fabrication, and installation of the piece.
WITH WIRELESS IPAD CONTROL
The Runscope LED wall is a permanent, architectural feature primarily controlled via an iPad interface. The wall was installed as an artistic way to display twitter data being streamed about the company. During normal working hours, custom built software monitors scapes twitter data and creates different point of light which creep over the wall representing differing HTTP codes associated with the Runscope backend software.
As an alternative, a group of users can have direct control over the wall through the iPad user interface. This can be used to interact with the wall, creating differing patterns based on touch, the integrated iPad cameras, sound, or generative mathematics.
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AT THE PIER 27 CRUISE SHIP TERMINAL, SF
Floating Point commissioned Sheet Metal Alchemist to engineer, fabricate, and install their design for a permanent public art installation at San Francisco's new cruise ship terminal on Pier 27.
The steel and anodized aluminum frame is integrated with flexible LED panels. Random, computer generated waves blow across the flexible patterns, and can be interacted with based solely on motion of the people in the port.
Information about the memorial's namesake - James R. Herman can be accessed via an integrated touchscreen.